Licensing University Schedule 2013

Organized by LIMA, the Licensing University is a lineup of seminars for professionals looking fo build their industry knowledge.

April 6, 2018

1 Min Read

Organized by the International Licensing Industry Merchandisers' Association (LIMA), the Licensing University is a lineup of seminars for newcomers and licensing veterans looking fo build their industry knowledge.


Licensing for Beginners
10 a.m.-1 p.m.

Licensing Law for Beginners
1:30-3 p.m.


Keynote: A Licensing Roadmap: Where are We Headed and How Will We Get There?
8:30-9:30 a.m.

A panel featuring Andy Price, senior category director, toys, Walmart; Brad Globe, president, Warner Bros. Consumer Products; Henry Stupp, chief executive officer, The Cherokee Group; and Josh Silverman, executive vice president, global licensing, Disney Consumer Products.

Basics of International Licensing
10-11:15 a.m.

Basics of Art Licensing
10-11:15 a.m.

Keynote: Brands on the Brink of Global Expansion
11:30 a.m.-12:30 p.m.
A presentation by Gwyneth Paltrow.

Anatomy of a Licensing Agreement
1:15-2:45 p.m.

Questions a Licensee Should Ask a Licensor
1:15-2:45 p.m.

Monetizing Digital Platforms
3:15-4:30 p.m.

How to Work with Agents and Consultants
3:15-4:30 p.m.


Building a Compelling Brand Guide
8:30-9:45 a.m.

From Good to G'RATE: What Every Licensing Professional Should Know About Royalty Rates
8:30-9:45 a.m.

Negotiating a Reasonable Licensing Agreement
10:15-11:30 a.m.

Licensing in Emerging Markets: A Focus on China and Brazil
10:15-11:30 a.m.

What's a Celebrity Worth?
12-1:15 p.m.

Advanced Licensing Strategies
12-1:15 p.m.

Crushing the Counterfeiters
1:45-3 p.m.

How to Evaluate a Children's Property
1:45-3 p.m.

Apparel and Footwear to Home Décor, Beauty and Beyond: Strategies for Licensing Fashion Brands
3:30-4:45 p.m.


LIMA's Annual Industry Survey
9-10:15 a.m.

Retail Success Stories: Case Studies from Coke to Kellogg's
9-10:15 a.m.

Activating Licensing Customer Loyalty Programs
10:45 a.m.-12 p.m.

Royalty Audit and Contract Compliance: More than Just the Money
3:30-4:45 p.m.

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