Licensing International France’s Award Winners Revealed

The nominees and winners of the Licensing International France Awards have been revealed in front of the licensing community gathered for the occasion during the closing ceremony of the inaugural France Licensing Day & Licensing International Awards. The ceremony was hosted by Christophe Drevet, managing director, French Toy and Childcare Manufacturers Association (FJP) along with Florence Ayem and Laurent Taieb, co-presidents, Licensing International France. The event was attended by over 300 participants. 

The YPN committee (Young Professionals Network) rewarded Clemence Oliviero (Bandai Namco Europe) as winner of the Rising Star category in France.  

In total, 150 submissions were received for this fifth edition of the awards, an increase of 15% over last year, demonstrating the dynamism and adaptability of the licensing industry despite this troubled period. The jury was composed of professionals representing all areas of the licensing industry. 

Nominees and winners in the 13 categories in the Licensing International France’s Awards for 2023:

Licensed Softlines product, nominees were: 

• Hamac – Ernest & Célestine / Studiocanal 

• Passe D / Fédération Française de Football 

• Jujutsu Kaisen x celio / Crunchyroll 

• Parfums Okaia x DC / Warner Bros. Consumer Products

WINNER: Hamac – Ernest & Célestine / Studiocanal 

Licensed Hardlines product, nominees were: 

• Astérix line x Playmobil / Les Editions Albert René 

• Chef Knife / ChefClub 

• Neamedia Icons x Le Petit Prince / Sogex 

• Decathlon – Outshock x Justice League / Warner Bros. Consumer Products 

WINNER: Astérix line x Playmobil / Les Editions Albert René 

Licensed Collab, nominees were:  

• Solex x E.T. / Universal Products & Experiences 

• Balmain x Pokémon / The Pokémon Company International 

• Von Dutch x The SeaCleaners x Popeye / MJA Licensing 

WINNER: Balmain x Pokémon / The Pokémon Company International

Retail or Digital Activation, nominees were:  

• Le Nouveau Jouet @ La Grande Récré / Ludendo 

• Netflix @ Carrefour / Netflix 

• Monopoly @ celio / Hasbro Consumer Products

WINNERS: Le Nouveau Jouet @ La Grande Récré / Ludendo and Netflix @ Carrefour / Netflix 

Promotion / Event, nominees were: 

• Naf Naf x Danse avec les Stars / TF1 Licensing

• BackMarket x Hello Maestro / Procidis 

• Uber x Disneyland Paris x Marvel / Faubourg Stories

WINNER: Uber x Disneyland Paris x Marvel / Faubourg Stories 

Sport/eSport brand, nominees were:   

• 24h Le Mans / Automobile Club de l’Ouest

• Tour de France / Amaury Sport Organisation 

• FISE / 3L 

WINNER: 24h Le Mans / Automobile Club de l’Ouest 

Experiential Activation, nominees were:  

• “Stranger Things,” The Official Pop-Up Store / Netflix

• “Terminator 2: Judgment Day” / Dream Factory 

• Crunchyroll @ Japan Expo / Crunchyroll 

WINNER: “Terminator 2: Judgment Day” / Dream Factory 

Lifestyle, Corporate or Celebrity brand, nominees were: 

• Freegun / Textiss 

• Le Rire Médecin 

• La Patrouille de France / Arboresens 

WINNER: La Patrouille de France / Arboresens 

Category Rising Star, nominees were 

• Clara Chauveau / Paramount

• Clémence Oliviero / Bandai Namco Europe

• Giovanni Gasparetto / Piwooz 

• Rosanna Selles / Tonies 

• Tu Minh Loisel / Abysse Corp 

WINNER: Clémence Oliviero 

Licensee of the Year, the nominees were: 

• celio 

• Abysse Corp 

• Tonies 

• La Plume Dorée 

WINNER: Abysse Corp 

Entertainment Brand, the nominees were:  

• "PAW Patrol" / Paramount / Spin Master 

• Naruto / Mediatoon Licensing 

• “Jurassic World” / Universal Products & Experiences

• Pokémon / The Pokémon Company International 

WINNER: Naruto / Mediatoon Licensing 

This year, three “Licensing International Special Prizes” were awarded to  

• Solex x “E.T.” / Universal Products & Experiences  

• Le Petit Prince @ Musée des Arts Décoratifs / Sogex  

• Le Rire Médecin 

Licensor / Agent, the nominees were:  

• Le Petit Prince Licensing

• The Pokémon Company International 

• Universal Products & Experiences 

• Warner Bros. Consumer Products 

WINNER: Warner Bros. Consumer Products 

Earlier in the day, Lugdivine Mambert, commercial manager, Primark France, and Ali Sana, lead retail sales, e-commerce and marketing, The Walt Disney Company, took to the stage with Matthieu Battini, account and business development director, EMEA, Global Licensing Group, for the day’s keynote, Primark and Disney in Conversation, A Decade of Success with a Centenary Brand. The pair discussed how leveraging well-loved brands can drive in-store footfall, create memorable customer experiences and deliver commercial goals. 

Watch License Global’s video highlights, here.