Licensing Expo to Showcase Geek Culture

Licensing Expo has announced a new, interactive Geek Culture Pavilion at its 2016 show on June 21-23 at the Mandalay Bay Convention Center in Las Vegas, Nev.

April 6, 2018

2 Min Read

New pavilion will highlight movie icons and horror classics.

Licensing Expo has announced a new, interactive Geek Culture Pavilion at its 2016 show on June 21-23 at the Mandalay Bay Convention Center in Las Vegas, Nev.

The Geek Culture Pavilion will encompass everything from comics to horror and provides an area where attendees can connect with their favorite classic and contemporary brands.

“We continually strive for new ways to showcase prominent trends in the licensing marketplace and we are delighted to welcome the Geek Culture Pavilion and its pop culture exhibitors to the 2016 show,” says Jessica Blue, senior vice president, licensing, UBM.

The Geek Culture Pavilion features a diverse range of exhibitors including Famous Monsters of Filmland, the Lon Chaney Estate, Lugosi Enterprises and Synthesis Entertainment. These exhibitors will anchor the new Pavilion and feature brands such as "Lost in Space," Bela Lugosi, Lon Chaney, Lon Chaney Jr., "Monster World," "Broken Moon," "Gunsuits" and "Kill Box," among others. Many of these brands bring a timeless quality with them that will attract a wide audience from old horror classics as well as new up-and-coming icons.

“Lugosi Enterprises is excited to be featured in Licensing Expo’s new Geek Culture Pavilion. We are pleased to formally introduce Lugosi Enterprises and the Bela Lugosi brand to attendees and other exhibitors at the Expo,” says Bela G. Lugosi, president, Lugosi Enterprises. “We look forward to creating new relationships at the show and to creating licensing partnerships in a variety of areas. This is the next step in furthering the legacy of Bela Lugosi and Lugosi Enterprises as we expand the icon into a brand.”

The Pavilion will feature a variety of activities including an art demonstration by celebrity and performing artist Rob Prior, and appearances by Bela G. Lugosi from Lugosi Enterprises and Ron Chaney from the Chaney family, among others.

“We are very excited to see how Licensing Expo can assist with the continued growth of Famous Monsters beyond the pages through key boutique partnerships to larger brand merchandising,” says Philip Kim, publisher and owner, Famous Monsters of Filmland. “Our desire to reach our existing audience through complimentary and unique licensing partnership has continued to keep us at the forefront of consumer branding.”

Produced by UBM and sponsored by the International Licensing Industry Merchandisers’ Association, Licensing Expo has connected the world’s most influential brand owners and agents with consumer goods manufacturers, licensees and retailers for 36 years. Complimentary registration for the Expo is available here.

Can’t wait for June? Check out the NYC Licensing Summit video series for exclusive, on-demand content from leading pop culture retailer Hot Topic and more. Videos are now available here.

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