Licensing Expo to Host Sports Activation Zone

Licensing Expo, the world’s largest and most influential licensing industry event, has added the Sports Activation Zone presented by the NFL Players Association for the 2016 show.

April 6, 2018

3 Min Read

NFLPA will include head-to-head challenges and other activations with NFL players and other athletes.

Licensing Expo, the world’s largest and most influential licensing industry event, has added the Sports Activation Zone presented by the NFL Players Association for the 2016 show.

Produced by UBM Americas and sponsored by the International Licensing Industry Merchandisers’ Association, Licensing Expo will be held June 21-23, 2016, at the Mandalay Bay Convention Center in Las Vegas, Nev. The Expo is the global meeting place for the licensing industry, showcasing more than 5,000 brands available for license.

In addition to exhibiting at the show, the NFLPA, via its licensing and marketing arm NFL Players Inc., will showcase an unforgettable and immersive experience. Through this first-of-its kind activation, attendees will have the opportunity to compete for prizes by going head-to-head with NFL players and other professional athletes in a variety of fun, unique and engaging games. Complimentary registration for the Expo is available at

“We are pleased to welcome the fun and engaging Sports Activation Zone presented by NFLPA to Licensing Expo 2016,” says Jessica Blue, senior vice president, licensing, UBM Americas. “The Expo provides the perfect platform for the most prominent influencers of the $60-plus billion worldwide sports licensing marketplace to extend their brands, teams and athletes into a diverse variety of new product categories.”

Highlights of the Sports Activation Zone presented by the NFLPA:

  • How do you stack up?–This fun competition zone will offer participants a chance to win special prizes by challenging NFL players and other athletes to sports ability tests including field goal kicking and passer accuracy. Digital leaderboards placed in the Sports Activation Zone and on the show floor will track real time point leaders.

  • Tailgate time–Attendees can team with or challenge athletes in classic tailgating games including cornhole, ladder ball, Kan Jam and Spike Ball.

  • Be part of big moments–By leveraging cutting-edge photo animation technology, the NFLPA will transport attendees from the Expo to iconic game moments, which attendees will be able to share via social media.

  • Get in the (video) game–Participants will get the chance to go head-to-head against NFL players in “EA Madden NFL 16.”

“Hosting the Sports Activation Zone at Licensing Expo 2016 is the perfect way for the NFLPA to showcase the engaging personalities of NFL players, as well as athletes from other sports, in a fun, unique fashion,” says Steve Scebelo, vice president, licensing and business development, NFLPA. “Attendees and exhibitors will have a chance to compete head-to-head against world class athletes on the show floor–in competitions they can actually win–while experiencing first-hand the powerful connections NFL players can make with their customers."

The NFLPA is the union for professional football players in the NFL. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. NFL Players Inc., the licensing and marketing subsidiary of the NFLPA, has been a trusted resource since 1994, delivering access to the influence, power and personal stories of NFL players. NFL Players Inc. connects businesses to players through licensing, marketing strategy and player engagement. For more information, please visit

Additionally, License! Global has released the second video in the NYC Licensing Summit Video Series–“Sports Licensing: Building a Global Business”–which features Scebelo alongside executives from the NFL and NBA. Visit the Summit Video Series website to preview and buy “Sports Licensing: Building a Global Business.” (Attendees of the NYC Licensing Summit have free access to all videos in the series.)

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