Licensing Expo China Opens!

The one-day program saw presentations on brand crossovers, e-sports, local-based entertainment.

License Global

July 23, 2019

1 Min Read

Licensing Expo China officially opened its doors welcoming leading industry thought leaders from around the world.

LEC is the premier tradeshow dedicated to the licensing industry in the world’s fastest-growing market. This year’s event welcomed back exhibitors including Alpha, China Literature, Tencent, PPW, FANTAWILD, WinSing Animation, iQIYI and more. New exhibitors also include Warner Bros., IMG, Yale University, Smiley, Bona Film Group, WANDA and China Film Group.

The scale of LEC has almost doubled compared with last year, showing the potential of China's licensing market. Co-located with Children Baby Maternity Expo, the event is expected to attract over 51,000 visitors this year.

This year’s event comes following the China Licensing Conference. The one-day pre-LEC program saw presentations from industry leaders such as NASCAR, Activision-Blizzard, Tencent, Alibaba and Warner Bros. Hosted by Licensing Expo China and Licensing International, the ticketed event covered topics such as brand crossovers, esports and local-based entertainment.

To learn more about the event and register for this year’s Licensing Expo China, visit the LEC website. For a full list of exhibitors also check out the LEC exhibitors list.

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Licensing Expo China

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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