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Industry Honors Best in Chinese Licensing
ASIA–Licensing Expo China and the International Licensing Industry Merchandisers’ Association held the inaugural China Licensing Awards ceremony Tuesday in Shanghai, honoring achievements of the Chinese licensing community.
April 6, 2018
1 Min Read
“Super Wings,” Paul Frank and more secure distinctions in categories including best licensee, best character and more.
ASIA–Licensing Expo China and the International Licensing Industry Merchandisers’ Association held the inaugural China Licensing Awards ceremony Tuesday in Shanghai, honoring achievements of the Chinese licensing community.
The winners are:
Best China Property: “Super Wings – The Alpha Group
Best Licensed Promotion: Angry Birds Movie – McDonald’s
Best Corporate Brand/Fashion/Lifestyle Program: Paul Frank – Saban Brands
Best Location-Based or Experiential Initiative: Goats Steps – Pleasant Goat and Big Big Wolf
Best Licensee: CBC Original Culture (Shanghai) – Paul Frank
Best Character/Film/Television/Entertainment Property: “Super Wings” – The Alpha Group
Best Retailer: Tmall.com – Barbie
Read more about:
International Licensing Industry Merchandisers' AssociationLicensing Expo China 2017limaYou May Also Like
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