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April 6, 2018
Apparel was front-of-mind this week as the semi-annual MAGIC Market Week trade show took place in Las Vegas, Nev.
Many licensees and licensors took the opportunity to showcase new apparel lines for a variety of brands ranging from eOne's Skelanimals to the Corona beer brand.
Bioworld unveiled new ranges for Corona Extra and Modelo Especial. In a partnership brokered by the Joester Loria group, Bioworld is planning lines for the two beverage brands that will include board shorts, headwear and footwear and will launch at specialty retailers in spring 2015.
The apparel licensee also announced plans to re-team with Ubisoft for a new fashion line for the next iteration of the Assassin's Creed video game franchise.
Entertainment One Licensing announced four new apparel and accessories collaborations for its teen lifestyle brand Skelanimals.
Iron Fist is planning a new line of fashion tops and bottoms, blouses, sweaters and coats, dresses, jumpsuits and footwear; Tripp NYC will release a capsule collection of hoodies and fashion separates by renowned designer Daang Goodman; Goodie Two Sleeves has developed Skelanimals tees and fleece; and Loungefly will produce fashion bags, wallets, coin purses, plush bags, backpack clips, jewelry and novelty items.
Pop culture apparel company Ripple Junction announced that it will create the first clothing line for Adult Swim’s animated series “Rick and Morty.”
The two-year deal will see a line of licensed t-shirts and assorted apparel for men and women featuring characters and scenes from the animated series.
American Greetings Properties announced that it is teaming with skate shoe company Osiris to debut a new line of special edition skate shoes featuring Care Bears characters for the 2015 back-to-school season.
The skate shoes will combine Osiris' cutting-edge designs and creative styling with the Care Bears' iconic belly badges, colorful '80s style and vivid characters.
Finally, footwear and accessories company Steve Madden acquired private label footwear brand Dolce Vita for $60.3 million.
Dolce Vita’s owned brands include Dolce Vita, DV by Dolce Vita, DV8 and J.D. Fisk.
Read more about:Adult SwimAGPAssassin's CreedBioworldCare BearsEntertainment OneSkelanimalsSteve MaddenThe Joester Loria GroupUbisoft
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