FoL Session: Connecting in a Disconnected World

Learn how the licensing industry can thrive despite fewer staff and the halt of physical meetings.

License Global

July 29, 2021

1 Min Read

Marty Malysz, president, Dependable Solutions, shares an invaluable collection of tips and tricks that will help you stay connected and thrive in business amid today’s challenges and lack of connectivity.
“The entire world shifted on its axis and we stopped doing business as we knew it,” said Malysz, who set the stage of exactly how all of our lives were upended by the chaos and uncertainty of COVID-19 in 2020.

Malysz shared the immense challenges of losing live events, tradeshows, sporting events and movie theater showings in the backdrop of companies losing staff, families losing loved ones and entire industries being disrupted at their very core.

Malysz discussed several categories including toys, health and wellness, food and beverage and more. Despite the grave challenges of 2020, Malysz shined a light on the major wins the licensing industry was able to enjoy this year including games, homewares, kitchenware items and more.

To learn how best to pivot and remain connected to achieve optimum licensing success in today’s world, watch the entire session here.

Read more about:

Dependable Solutions

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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