China Licensing Awards Announces WinnersChina Licensing Awards Announces Winners
The second annual China Licensing Awards took place on the show floor at Licensing Expo China in Shanghai on July 25, with Brand of the Year going to The Coca-Cola Company and Best Licensee of the Year going to Miniso for Pink Panther.
February 14, 2019
The China Licensing Awards are a joint effort between the Global Licensing Group and LIMA China.
This year’s winners include:
China Property of The Year – Wu Huang Wan Shui/ An Universe Culture Co.
Licensed Promotion of The Year – Wu Huang Wan Shui & Innisfree/ Innisfree
Corporate Brand/ Fashion/Lifestyle Program of The Year – Coca-Cola/ The Coca-Cola Company
Location-Based Experiential Initiative of The Year – Wu Huang COFCO Joy-City Theme Exhibition/ Wu Huang Wan Shui
Best Licensee of The Year – Miniso / Pink Panther
Films/Television/Media Program of The Year – Wolf Warriors II / Beijing Culture
Best Retailer of The Year – Watson / B. Duck and JD.com / Super Wings
Gaming Property of The Year – Anipop Club / Beijing Happy Elements Culture Development Co. Ltd
Museum/Gallery/Art Property of The Year – National Museum of China Lifestyle / National Museum of China
Licensed Product of the Year (Softline) – Idol Producer x Skechers Training Clothing/ Skechers Trade (Shanghai) Co.; π X Transformers: Wings/ Xiamen Xtep Investment Co., Ltd.; and The Simpsons Apparel/ Her-Chain Clothing (Shanghai) Company Limited
Licensed Product of the Year (Hardline) – Doraemon Meitu mobile phone/ Xiamen Meitu Mobile Technology Co., Ltd; Thomas & Friends Storytelling Machine/ Qicheng; and Oral B x Star Wars toothbrush / Oral B
Young Property of The Year – "Peppa Pig"/ Entertainment One; "PAW Patrol"/ Nickelodeon; and The British Museum/ The British Museum
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