BrandTrends Releases Licensing Trends ReportBrandTrends Releases Licensing Trends Report
BrandTrends unveils the main trends affecting the licensing industry for the coming years based on its extensive research around entertainment.
June 16, 2023
The BrandTrends Group has shared a new white paper detailing the top 12 trends for the licensing market.
The trends include:
From publishing to screens: The power of big action, animation and superhero content
The Anime/Manga real phenomenon present in all categories with phenomenal releases
Streaming Content 2.0: The future of entertainment consumption
From likes to revenues: The art of social storytelling
The virtual frontier: Immersive technologies transform the entertainment industry
Game on: How the e-sport industry is booming
The business of play: gaming as new business opportunities
Listen up: The power of audio content in today’s digital age
Doing well by doing right and good: How brands are embracing purpose-driven marketing
Beyond one-size-fits-all: Greater emphasis on personalization and customization
Building bridges: The business of co-branding and collaborations
Engaging the senses: Location-based entertainment immerses the retail experience
This white paper is built to support licensors and licensees in identifying new potential for their brands and build strong strategies for driving growth.
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