BrandTrends Releases Licensing Trends Report

BrandTrends unveils the main trends affecting the licensing industry for the coming years based on its extensive research around entertainment.

License Global

June 16, 2023

1 Min Read
BrandTrends logo.
BrandTrends logo.BrandTrends

The BrandTrends Group has shared a new white paper detailing the top 12 trends for the licensing market. 

The trends include:

  • From publishing to screens: The power of big action, animation and superhero content 

  • The Anime/Manga real phenomenon present in all categories with phenomenal releases 

  • Streaming Content 2.0: The future of entertainment consumption 

  • From likes to revenues: The art of social storytelling 

  • The virtual frontier: Immersive technologies transform the entertainment industry

  • Game on: How the e-sport industry is booming 

  • The business of play: gaming as new business opportunities 

  • Listen up: The power of audio content in today’s digital age 

  • Doing well by doing right and good: How brands are embracing purpose-driven marketing 

  • Beyond one-size-fits-all: Greater emphasis on personalization and customization 

  • Building bridges: The business of co-branding and collaborations 

  • Engaging the senses: Location-based entertainment immerses the retail experience 

This white paper is built to support licensors and licensees in identifying new potential for their brands and build strong strategies for driving growth. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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