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BrandTrends Releases Licensing Trends Report
BrandTrends unveils the main trends affecting the licensing industry for the coming years based on its extensive research around entertainment.
License Global
June 16, 2023
1 Min Read
BrandTrends logo.BrandTrends
The BrandTrends Group has shared a new white paper detailing the top 12 trends for the licensing market.
The trends include:
From publishing to screens: The power of big action, animation and superhero content
The Anime/Manga real phenomenon present in all categories with phenomenal releases
Streaming Content 2.0: The future of entertainment consumption
From likes to revenues: The art of social storytelling
The virtual frontier: Immersive technologies transform the entertainment industry
Game on: How the e-sport industry is booming
The business of play: gaming as new business opportunities
Listen up: The power of audio content in today’s digital age
Doing well by doing right and good: How brands are embracing purpose-driven marketing
Beyond one-size-fits-all: Greater emphasis on personalization and customization
Building bridges: The business of co-branding and collaborations
Engaging the senses: Location-based entertainment immerses the retail experience
This white paper is built to support licensors and licensees in identifying new potential for their brands and build strong strategies for driving growth.
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