July 25, 2018
Brand Licensing Europe's Matchmaking Service is now open.
Introduced by BLE in 2016, the BLE Matchmaking Service is a free online tool that exhibitors and visitors can use to pre-book meetings to take place during the show.
It allows visitors to:
Make the best use of their time at the show
Search by region, company name, property name, category and more to ensure they meet the most relevant exhibitors for their needs
Discover new properties by using the search tool to narrow down exhibitors by property type
Introduce themselves pre-show to increase meeting efficiency
It allows exhibitors to:
Search for pre-registered visitors by type, region, category, company name and more
Message anyone requesting a meeting to ensure they are relevant
Access a dedicated meetings space in the Matchmaking Lounge if needed
Manage their stand team and oversee meetings schedules
Populate their diary with meetings by syncing the Matchmaking Service to ical, Outlook or Google Calendar
BLE’s Matchmaking service also allows global partners and new exhibitors to take advantage of a free VIP concierge service, which offers support in setting up and building online profiles as well as booking meetings with a tailored wish list of relevant visitors.
“2018 will be the third year of us running the Matchmaking Service, and the rise in its use and popularity last year was incredible. BLE is a meetings event. People come here to do business. Exhibitors’ and visitors’ diaries are jam-packed from start to finish, and the Matchmaking Service helps them to maximize their time at the show and also makes it possible for them to meet people they may have otherwise missed,” says Anan Knight, brand director, BLE.
In 2017, nearly 3,000 business meetings were pre-arranged for BLE 2017 using the service, a 150-percent increase. It connected 1,000 licensors with licensees, made 12,000 contacts available for meetings spread across a wide range of sectors and interests and attracted over 250,000 online user profile views. One Matchmaking Service user secured business worth $1.5m.
“To hear that one user secured $1.5m of business off the back of our Matchmaking Service is incredible–it’s exactly the reason we introduced it, and here’s to more stories like that this year,” says Knight.
Read more about:Brand Licensing Europe
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