Banijay, Sanrio and Diageo Confirmed as Festival of Licensing Keynotes on Crunchyroll Live Stage

In addition, details are now confirmed for Viacom CBS Consumer Products-sponsored Community & Wellbeing Program.

License Global

September 28, 2020

3 Min Read

The final three keynotes for the Festival of Licensing Live Stage, sponsored by Crunchyroll, have been announced. They include Banijay, the world’s largest international content producer and distributor thanks to its recent acquisition of Endemol Shine Group; Sanrio, the global lifestyle brand best-known for pop icons like Hello Kitty; and Diageo, a powerhouse behind beverage, spirit and beer brands such as Johnnie Walker, Baileys, Guinness and Captain Morgan. These keynotes join The Smiley Co., Alibaba and Authentic Brands Group, among others.

“Banijay, Sanrio and Diageo are huge brands and home to some of the world’s most creative and successful licensing programs, which have – unsurprisingly – captured the hearts and loyalty of their fans and consumers,” says Anna Knight, vice president, licensing, Informa Markets. “We are delighted to have them join us on the Festival of Licensing Live Stage next month.”

A month-long virtual celebration of the global licensing industry running from Oct. 6-29, Festival of Licensing incorporates three regional events linked to the world’s biggest markets – Europe, Asia and the Americas – and culminates with the global C-suite and executive-level virtual conference, Licensing Leadership Summit. Register for free now!

The live presentations will take place as follows:

  • Europe Keynote – Powered by Brand Licensing Europe on Thursday, Oct. 8, 9am BST:

The Role of Licensing in Building Global Brands
Speakers: Jane Smith, Group Director Brand Licensing and Gaming, Banijay/Endemol Shine

  • Asia Keynote – Powered by Licensing Expo China and Licensing Expo Japan on Thursday, Oct. 15, 2pm CST:

Small Gift, Big Smile: Evolving a Global Heritage Brand While Maintaining Core Values
Speaker: Linh Forse, Senior Director, Sales and Business Development, Sanrio Inc.

  • Americas Keynote – Powered by Licensing Expo on Thursday, Oct. 22, 9am PST:

How Diageo Leverages Licensing to Fuel Growth in an Ever-changing Marketplace

Speakers: Declan Hassett, Senior Licensing Manager, Diageo, and Shane Grogan, Senior Licensing Manager, Diageo

“Crunchyroll has been the world’s best home for anime for over 10 years and is also an established licensor and distributor worldwide, so it made perfect sense for us to partner with Festival of Licensing as the Live Stage sponsor and we're really looking forward to enjoying the program, along with thousands of other visitors across Europe, Asia and the Americas,” says Waell Oueslati, director, acquisitions and licensing, Crunchyroll SAS (EMEA).

ViacomCBS Consumer Products, which is sponsoring the Festival of Licensing Community & Wellbeing Program, has also added fresh details to its well-being workshop content, which is available to view, download and start grooving to from Tuesday, Oct. 6 at 7am BST.

Community & Wellbeing Program:


Take a break from the day and invite your kids to join as your favorite Nick Jr. friends guide you through family friendly dance moves, yoga poses and stretching exercises.


Take a trip to Bikini Bottom for a SpongeBob-themed yoga class. Hosted by yoga enthusiast Adanna Paul, viewers will experience a calming yoga practice, set to tropical music and ocean sounds, providing a healthy break to stretch and relax.


Get up and move in between business sessions with fitness influencer Sydney Cummings, who will lead viewers through an MTV-themed workout. Don’t worry about skill level, there are options and modifications for everyone! 

Festival of Licensing is organized and produced by the Global Licensing Group at Informa Markets.

Visitors can register for free at

View the full Festival of Licensing agenda here: 

View the full Community & Wellbeing program at:

To register or learn more about Licensing Leadership Summit, visit:


For the latest news in licensing from Festival of Licensing, click here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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