Ninja, Adidas Lace Up Shoe Deal

Esports star releases collaboration with sportwear brand.

License Global, Content Editor

December 21, 2019

1 Min Read
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Video game streamer Tyler “Ninja” Blevins has released a shoe collaboration with Adidas. The “time in nite joggers” are inspired by the long hours Ninja put into streaming to achieve his fame.

“To kick off my collaboration with Adidas, I wanted to create a shoe that honors everyone who puts in the hard work to perfect their craft,” says Ninja. “Everyone who knows what it’s like to sacrifice for their passion. Everyone who puts the time in. Whether you’re on hour one or 1,000 of your journey, this shoe is for you.”

The shoes will be available Dec. 31.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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