New Campaign Promotes Wall•E Game

THQ, a video game and interactive game producer, and WonderGroup are creating a launch campaign for the Wall•E video game coinciding with the release of Disney/Pixar's Wall•E movie.

The campaign includes building a full Web site, an online rich media banner campaign, print advertisements and television development.

In the 3D-filled Web site, visitors can learn about the new game, solve puzzles, interact with the characters and download a demo of the new game.