The gaming division of Kingston Technology Company, HyperX, has announced a collaboration with competitive esports team Panda Global to create a new custom colorway of HyperX Gaming Eyewear.
The exclusive design for Panda Global features the team’s logo and black and white panda styling. The eyewear also offers blue light protection for those who spend long periods of time in front of a screen.
“Over the past few months, there has been a surge in the amount of time spent in front of a screen; whether that be working from home, gaming for increased hours or in many instances – a combination of the two,” says Stephanie Winkler, strategic marketing manager, HyperX. “Both HyperX and Panda Global recognized the importance of eye health for players and fans alike, so this collaboration has taken on a new weight of importance for our changing times. The Panda Global team has been using the HyperX Gaming Eyewear for several years now and have firsthand knowledge on how beneficial it is in reducing eye strain during practice, competition and general screen time.”
Building on its relationship with Eyeking, an eyewear manufacturing partner with experience producing both frames and lenses with blue light protection, the HyperX Gaming Eyewear Panda Global version offers optional prescription lenses that can be ordered when the glasses are purchased via the Rx section found on the HyperX Gaming Eyewear web page.
“We're very excited at Panda Global about this collaboration with HyperX and Eyeking to bring the first team eyewear to market,” says Alan Bunney, managing director and chief executive officer, Panda Global “It seems to be a no-brainer that an esports team would make eyewear given how many gamers wear glasses in our industry (myself included) but making them is a much harder task than you'd think! Thanks to HyperX and Eyeking, we were able to make these a reality and we're so excited for people to be able to use them."
The HyperX Gaming Eyewear Panda Global edition will be available this summer for $99.99 MSRP through Amazon and Panda Global’s online store.