Activision Adds NFL Vet to eSports League

Activision Blizzard has tapped National Football League veteran Johanna Faries to join its "Call of Duty" eSports leagues leadership team as head of product for the "Call of Duty" World League.

License Global

October 23, 2018

1 Min Read

In her new role, Faries will leverage her experience with the NFL to further develop the "Call of Duty" World League's business and fan base.

She will also spearhead strategic leadership, business operations and product development for the league. She will sit in the company's Santa Monica headquarters.

"The addition of Johanna to our leadership team demonstrates our commitment to maintaining a world-class organization with the objective of further eSports leagues, expanding our shared vision in eSports," says Pete Vlastelica, president and chief executive officer, Activision Blizzard. "Johanna has a proven track record throughout her tenure with the NFL of leading key business initiatives and driving fan engagement. She is a great addition to our organization, and I look forward to working with her in her new role."

Faries held a number of roles at the NFL across marketing, league initiative strategy, fan and business development, partnerships and consumer products.

Read more about:

Activision Blizzard

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like