Zodiak's 'Waybuloo' Heads to China

Zodiak Kids has sold all 150 19-minute episodes of its preschool series "Waybuloo" to CCTV-14 in China, which will begin airing the show, dubbed into Mandarin, in March.

Alongside the launch of the show, licensing partner Guangzhou Huaen Century Culture Communication will launch a range of Waybuloo products including plush, toys and DVDs in a deal brokered by BBC Worldwide, which represents Waybuloo across China.