Zodiak Kids has sold all 150 19-minute episodes of its preschool series "Waybuloo" to CCTV-14 in China, which will begin airing the show, dubbed into Mandarin, in March.
Alongside the launch of the show, licensing partner Guangzhou Huaen Century Culture Communication will launch a range of Waybuloo products including plush, toys and DVDs in a deal brokered by BBC Worldwide, which represents Waybuloo across China.
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