Zodiak Launches Kids' YouTube Channels

Zodiak Kids has launched two new multi-brand YouTube channels–ZeeKay and ZeeKay Junior–geared toward kids and preschool audiences, respectively.

“We are excited to be launching these new channels as we strengthen our production position with Zodiak Kids Studios," says Jean-Philippe Randisi, chief executive officer, Zodiak Kids. "Zodiak Kids content has been reaching kids online through various outlets for a number of years and these new channels present a fantastic family hub that we can cross-promote our content within and allow children throughout the globe to view content when and where they want to.”

ZeeKay Junior arrives with a base of 100,000 subscribers from existing Zodiak Kids content on YouTube and will feature new preschool content as well as key brands including "Mister Maker," "Waybuloo," "Zack & Quack."

ZeeKay will feature top Zodiak kids' brands such as "Totally Spies," "Team Galaxy," "Martin Mystery" and "LoliRock," while also serving as a hub for all newly commissioned tween content, such as CITV’s "Scrambled!"

The new channels will also work closely with Zodiak Kids Studios and third-party producers to create original content for the platform.

Both channels will be available on the new "YouTube" app later this year and will add new content regularly including long-form compilation clips, short clips, extras and bespoke content.

Natalie Walmsley, digital channel manager, Zodiak Kids, will manage both ZeeKay and ZeeKay Junior.