ZAG Introduces Franchise Marketing DirectorZAG Introduces Franchise Marketing Director
Michael Berreth has been appointed to the role.
November 15, 2023
ZAG, continuing to build its brand roster on a global scale, has created a new franchise marketing director role with the appointment of Michael Berreth to the position.
Berreth joins ZAG with over 20 years’ experience working on consumer brands, including Disney’s Winnie-the-Pooh and Strawberry Shortcake. In this new role, reporting to Julian Jacob Zag, executive vice president, global operations and head, consumer products, he will be responsible for steering franchise marketing strategy for ZAG’s brands. These include Miraculous and Ghostforce.
Berreth will work with ZAG’s business partners around the globe to develop customized marketing plans that will drive business growth and retail development. Internally, he will collaborate with cross-functional teams to develop marketing strategies, messaging and collateral materials. Berreth will also develop a digital marketing strategy.
“With Michael’s extensive background and expertise, he is uniquely positioned to develop and implement marketing strategies that reflect our mission and values to content and licensing partners and stakeholders, and we are thrilled to have him join our management team as we continue to build our brand franchises around the globe,” says Jeremy Zag, founder, chief executive officer, ZAG.
“ZAG’s content has captivated diverse global audiences with its top-tier, family-friendly narratives that blend real-life elements with a little magic,” says Berreth. “This is a wonderful opportunity to work with a best-in-class studio with its focus on developing global entertainment franchises that become iconic in the hearts and minds of their audiences everywhere.”
Most recently, Berreth led the start-up of a boutique youth marketing agency, Marketing Brands Consulting, where he handled marketing for clients such as Magic Jump Inflatables, Darby Pop Publishing and Sky Zone Franchise Group.
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