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ZAG Appoints MonLicensing for Central America

The deal applies to Miraculous: Tales of Ladybug & Cat Noir.

ZAG, global independent entertainment studio specializing in storytelling across TV, film and digital platforms, has appointed Mon Entertainment to oversee licensing and merchandising activities for Miraculous: Tales of Ladybug & Cat Noir – created by ZAG and co-produced with ON kids & family (Mediawan) – in Central America (Panama, Costa Rica, Honduras, Nicaragua, Guatemala, El Salvador, Belize) plus Colombia, Ecuador and the Dominican Republic. 

Additionally, Boing has been appointed as the LatAm toy distributor for the corresponding toy line set to launch in spring 2022. Continente will handle distribution in Columbia.  

“We’ve had such a great reception and enthusiasm for Miraculous across Latin America, especially in the larger territories where we originally focused our efforts, including Brazil and Mexico,” says Jeremy Zag, founder and chief executive officer, ZAG. “We’ve already had success in the Central Americas for the brand and with the upcoming launch of season four of the series, and the theatrical launch, we are now zeroing in with Mon Licensing to develop further opportunities for fans across the Central America region to share in the excitement and passion that is Miraculous.” 

Current pan-regional partners for Miraculous for the LatAm region include The Novelty Book Company, which launched a new board and activity book collection in Q2 2021 across Mexico, Central America, Chile, Peru and Argentina; Panini for stickers and magazines and Ferrero for Easter eggs. Products are available across Latin America in leading chain stores such as Almacenes Siman, Steven's, Walmart, Yamuni, La Sirena, Diunsa, Pepe Ganga, Jumbo, Falabella and Almacenes Éxito. 

Season four of “Miraculous” will be available soon across Central America on Disney+, which holds the rights for five seasons of the series, and on Netflix (seasons 1-3). The theatrical movie, “Ladybug & Cat Noir: The Awakening,” will launch across LatAm in 2022. Season four of “Miraculous: Tales of Ladybug & Cat Noir” started rolling out around the globe earlier this year, with the world premiere on April 11. 

“We look forward to supporting ZAG as the company continues to grow the Miraculous brand in Latin America,” says Maricamen Ramirez, chief executive officer, Mon Licensing. “We have extensive experience in expanding brands across multiple key categories. Our initial focus for Miraculous will be to appoint licensees for apparel, accessories, footwear and party supplies to complement products that are already at retail including toys, back-to-school, stationery, costumes and home decor.” 

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