Deal will allow the parties to develop a licensing program for shows including “Ghostforce” and “Miraculous.”

License Global

February 7, 2022

2 Min Read
Ladybug from "Miraculous- Tales of Ladybug & Cat Noir"
ZAG

Independent animation studio, Zag, has signed Megalicense to represent its Zag Heroez brand portfolio in Russia and Commonwealth of Independent States (CIS). 

Under the terms of the agreement, Megalicense will develop the licensing and merchandising plans for “Miraculous,” together with “Power Players” and ZAG’s newest series, “Ghostforce,” across Russia and CIS.  The agency will work together with ZAG’s Helena Perheentupa, vice president, licensing, for Central, Eastern, Northern Europe and Russia and ZAG’s European Department. 

“Megalicense is the premiere licensing agency across Russia and CIS, and we are delighted that they will be spearheading the consumer products activities for ZAG,” says Julian Zag, executive vice president, global operation and head of consumer products, ZAG. “This is an exciting time for ‘Miraculous,’ with over 200 global licensees and retail sales achieving over $1 billion last year. Coming up this year is our U.S. $100M+ animated feature supported by a global QSR program, the season 5 series premiere and new mobile and console games amongst many other initiatives. Our newest series, ‘Ghostforce,’ which had its world premiere last August on TF1 in France, is already resonating with kids as we are seeing an increase in tons of activity across our social media channels. And, we have ‘Power Players,’ which is gaining traction in Russia where it currently airs on Karusel! We look forward to working with Megalicense to develop a robust licensing program for these original IPs throughout the region.”   

“We are so proud to start our long-term collaboration with the ZAG portfolio of brands,” says Friderico Gatti, chief executive officer, Megalicense. “Our initial focus will be ‘Miraculous,’ one of the most successful brands for the 6-12 target audience globally. Over 220 million products have been sold to date around the world and we see huge opportunity to further grow the brand across Russia with a focus on apparel – following successful collaborations with giants such as Guess and Zara – alongside back-to-school, footwear, outdoor, accessories, homeware, textiles and many others. We have no doubt that ‘Miraculous’ will continue its success in Russia, and we look forward to introducing ‘Ghostforce’ and ‘Power Players’ to potential licensing partners across the region.” 

Read more about:

MegalicenseZag

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like