Under the terms of the agreement, Megalicense will develop the licensing and merchandising plans for “Miraculous,” together with “Power Players” and ZAG’s newest series, “Ghostforce,” across Russia and CIS. The agency will work together with ZAG’s Helena Perheentupa, vice president, licensing, for Central, Eastern, Northern Europe and Russia and ZAG’s European Department.
“Megalicense is the premiere licensing agency across Russia and CIS, and we are delighted that they will be spearheading the consumer products activities for ZAG,” says Julian Zag, executive vice president, global operation and head of consumer products, ZAG. “This is an exciting time for ‘Miraculous,’ with over 200 global licensees and retail sales achieving over $1 billion last year. Coming up this year is our U.S. $100M+ animated feature supported by a globalQSR program, the season 5 series premiere and new mobile and console games amongst many other initiatives. Our newest series, ‘Ghostforce,’ which had its world premiere last August on TF1 in France, is already resonating with kids as we are seeing an increase in tons of activity across our social media channels. And, we have ‘Power Players,’ which is gaining traction in Russia where it currently airs on Karusel! We look forward to working with Megalicense to develop a robust licensing program for these original IPs throughout the region.”
“We are so proud to start our long-term collaboration with the ZAG portfolio of brands,” says Friderico Gatti, chief executive officer, Megalicense. “Our initial focus will be ‘Miraculous,’ one of the most successful brands for the 6-12 target audience globally. Over 220 million products have been sold to date around the world and we see huge opportunity to further grow the brand across Russia with a focus on apparel – following successful collaborations with giants such as Guess and Zara – alongside back-to-school, footwear, outdoor, accessories, homeware, textiles and many others. We have no doubt that ‘Miraculous’ will continue its success in Russia, and we look forward to introducing ‘Ghostforce’ and ‘Power Players’ to potential licensing partners across the region.”
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