Nearly one in five U.S. kids ages 12 and under watch “Gracie’s Corner,” according to a recent nationally representative poll from UTA IQ, the agency’s data, research and digital strategy division.
This is not the first milestone that the series has accomplished, as “Gracie’s Corner” has surpassed 1.6 million YouTube subscribers, 200K followers on Instagram and 200K followers on TikTok. Other viral moments from the brand include songs centered around loving one’s natural hair, celebrating Black history and respecting others. Featuring
“At ‘Gracie’s Corner,’ our goal is to empower and educate children from diverse backgrounds,” the Hollingsworths said in a joint statement. “We pride ourselves on creating fun and engaging songs that emphasize learning. We’re extremely excited about reaching this major milestone as the channel and brand continue to grow. We remember when we first started in 2020 and only had 100 views. To see our channel organically achieve over 100 million views in a single month feels surreal. We are excited about what the future holds for ‘Gracie’s Corner.’ We would like to thank everyone for their support and help in reaching this milestone; it means everything to us!”
One in five of its YouTube views are from fans outside the U.S., and its international popularity continues growing. In fact, over the past six months (Sept. 2022-March 2023), “Gracie’s Corner” experienced a 59% increase in international viewers of its YouTube channel compared to the six months prior.
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