Winx Club Takes the Stage

To celebrate 10 years of its "Winx Club" brand, Rainbow has launched a live musical show inspired by the TV series that will tour the world.

The "Winx Club Musical Show" debuted last Christmas and is now touring major cities across Italy.

The interactive show features some of the most popular songs from the show's first decade, as well as a range of special effects designed to immerse theatergoers in the world of Winx.

The live show joins other brand extensions including three CGI-animated movies and a huge roster of licensed merchandise. The TV series itself, now in its seventh season, is viewed by more than 15 millions viewers every day in 115 markets worldwide.