October 15, 2021
WildBrain is launching new, original “Teletubbies” music content this fall consisting of 10 digital-first music videos and a full-length album titled “Ready, Steady, Go!”
Targeting preschool audiences, the album is the first music release from the “Teletubbies” in more than 20 years and is part of a multi-tiered franchise relaunch from WildBrain leading into the “Teletubbies’” 25th anniversary in 2022. The new videos and music tracks were created and produced by WildBrain Spark, the company’s kids’ and family AVOD network and digital studios.
“As we gear up to celebrate the ‘Teletubbies’’ 25th anniversary in 2022, we thought, there’s no better way to kick-start the party than with brand-new original music,” says Michael Riley, chief brands officer, WildBrain. “With music and dance being a leading genre for kids’ entertainment on YouTube, the videos and album bring loads of fun, positivity and catchy tunes encouraging everyone to get up and move. It’s shaping up to be a hugely exciting launch and we can’t wait to see fans enjoying this new music around the world.”
The first four videos – “Ready, Steady, Go!,” “Peek-A-Boo,” “Silly Things” and “Explorer” – premiered in September on the official WildBrain Teletubbies Channel on YouTube. An additional video drops each Saturday until Nov. 20.
The full “Ready, Steady, Go!” album is available on digital music streaming platforms worldwide.
WildBrain CPLG is exhibiting at Brand Licensing Europe. Be sure to register for Brand Licensing Europe here.
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