Fresh global promotional activity and licensees for multiple categories include toys, events, apparel and accessories, alongside a new e-commerce site.

License Global

September 14, 2023

3 Min Read
Teletubbies YOHO Mall activation, WildBrain CPLG
Teletubbies YOHO Mall activationWildBrain CPLG

WildBrain has announced a series of new “Teletubbies” licensing partnerships and content deals, expanding the brand into additional categories, with growth in the digital space and fresh promotional activations in key markets around the world.

Highlights include a new e-commerce site, new apparel ranges from Dolls Kill, multiple fan-focused activations, location-based events in China and a previously announced global partnership with leading lifestyle retailer, MINISO.

“The Teletubbies continue to take the world by storm, spreading their message of ‘Big Love’ to fans everywhere,” says Elizabeth Litten Miller, vice president, franchise strategy, WildBrain. “Building on the launch of new content on Netflix and YouTube during the brand’s 25th anniversary celebrations in 2022, this vibrant roster of collaborations demonstrates the enduring appeal of the ‘Teletubbies’ across the globe. We’re particularly excited by our new e-commerce site, which augments our insights into what our customers are looking for and will allow us to tailor new launches and special promotions. Our global licensing agency, WildBrain CPLG, and our in-house franchise team continue to experience strong engagement from partners eager to share the wonder of the ‘Teletubbies’ with fans.”

Attendees of Brand Licensing Europe in London (Oct. 4-6) will be able to visit WildBrain CPLG and the “Teletubbies’” franchise team at stand B171 to learn more about “Teletubbies” licensing opportunities.

Register now for your free visitor ticket for Brand Licensing Europe 2023.

Direct-to-Consumer E-commerce Site and Creative Licensing Partnerships

WildBrain’s official new “Teletubbies” direct-to-consumer webshop (Shop.teletubbies.com), from licensee Star Editions, will launch this fall. The international shop will feature products, including print-on-demand items across T-shirts, tote bags, mugs, art prints, coasters and lunch boxes, with an option to personalize selected items.

In addition, U.S. retailer, Dolls Kill, is launching a “Teletubbies” capsule collection of apparel and accessories, targeting the spring festival season in 2024. The line follows the retailer’s collaboration on WildBrain’s “Strawberry Shortcake” brand earlier this year.

Beginning March 2025, Cakeworthy will launch a capsule collection in the U.S., Canada and the U.K. featuring apparel, accessories, stationery and homeware from March 2025. In the U.K., Primark debuted adult onesies from Brand Alliance in September.

In other categories, global deals have been inked with Skinnydip for phone cases and Blank Tag Co., which will launch waterproof stickers in the U.S. and Canada this year. In the digital space, Playworks is launching games for kids ages 3 and up on smart TV devices this year; House of Blueberry launched a “Teletubbies” capsule collection in the metaverse on Second Life, and Bare Tree Media has renewed its deal for Samsung digital items and Pride themes.

Fan-Engagement Partnerships

WildBrain CPLG’s licensing team in China has announced partnerships and activations for the “Teletubbies” brand. A global partnership has been inked with China-based lifestyle retailer, MINISO, as announced in August.

Earlier this month, WildBrain CPLG also unveiled its new location-based experiences (LBE) business with an inaugural partnership with Max-Matching Entertainments.

The “Teletubbies” also featured in an installation at the YOHO Mall in Hong Kong, including hide-and-seek themes, costume character appearances and scenes from Tubbyland, with photo opportunities for visitors.

Find WildBrain CPLG at stand B171 at Brand Licensing Europe to learn more about “Teletubbies” partnership opportunities.

Register now for your free visitor ticket for Brand Licensing Europe 2023.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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