New Strawberry Shortcake-inspired sweet treats, merch, social content and experiences will be unveiled all year long.

License Global

February 16, 2024

3 Min Read
Strawberry Shortcaks pink tulle skirt adorned with strawberry sequined icons, WildBrain
Strawberry Shortcaks pink tulle skirt adorned with strawberry sequined iconsWildBrain

WildBrain’s Strawberry Shortcake is launching its 45th anniversary and kicking off a year-long celebration for one of the world’s most beloved characters. In collaboration with makers, bakers and creators who draw inspiration from Strawberry Shortcake, an array of new fashion collections, treats, social content and artwork will be unveiled throughout the year, highlighting the various iterations of Strawberry Shortcake. Fans are invited to bake, create and celebrate along with Strawberry Shortcake and friends all year long.

“Strawberry Shortcake’s pop culture appeal and enduring legacy make her one of the most iconic and beloved characters in the world,” says Melissa Goodrich, director, franchise strategy, WildBrain. “We’re excited to tap into those feelings of nostalgia with classic Strawberry Shortcake and also surprise fans with fun ways they can celebrate the world of Strawberry Shortcake with us.”

Throughout the anniversary festivities, bakers, artists and entrepreneurs will take center stage, showcasing their talents and illustrating how Strawberry Shortcake serves as a source of inspiration. Fans can share how Strawberry Shortcake inspires them by entering The Strawberry Shortcake 45th Anniversary Design Challenge, in collaboration with Threadless, launching Feb. 19.

Strawberry Shortcake Bakers: Sweet Treats

In honor of Strawberry Shortcake’s 45th anniversary, the berry besties of baking will share baking, decorating and recipe ideas throughout the year. In February, four female bakers, inspired by their love of Strawberry Shortcake, will give their take on all things sweet and delicious, offering an array of sweet treats including:

Cake artist and founder of the bakery Flour Shop, Amirah Kassem, will be joining the anniversary celebration by sharing her own Strawberry Shortcake-inspired cookie decorating kit, which will be unveiled this week on Instagram and TikTok.

Strawberry Shortcake will also be taking over Flour Shop’s NYC flagship store through Feb. 27 with a “World of Strawberry Shortcake” theme.

In addition, as part of Strawberry Shortcake's celebration of female entrepreneurs and bakers, Toronto-based baker Namaya Navaratnarajah, founder of CakesByNams, designed a special selection of Strawberry Shortcake-themed cakes, including a burn cake that was set ablaze earlier this month to debut the Strawberry Shortcake 45th anniversary logo across all of Strawberry Shortcake’s social channels.

Offering even more sweet treats, Jennifer Mihalovits of Dough & Arrow will offer fans Strawberry Shortcake-inspired cookies this month, and America Ramirez’s PeachyCakes will celebrate all eras of Strawberry Shortcake and her friends with themed cakes and special deliveries to fans.

Strawberry Shortcake Makers: Fashion and Product Collections

Dress up and apparel brand, A Leading Role, unveiled its Strawberry Shortcake 45th Anniversary capsule collection featuring a pink tulle skirt adorned with strawberry sequined icons. It can be paired with a crossbody purse and the Strawberry Shortcake Anniversary tee from Golden Hour at Nordstrom’s. The skirt and purse are available for pre-order at Aleadingrole.com. To complete the signature look, there are boots inspired by Strawberry Shortcake and designed by artist, Regina Yazdi.

BOY MEETS GIRL, a global brand known for its double-silhouette logo and purposeful, edgy, contemporary athleisure wear, will offer its own Strawberry Shortcake collaboration.

Retailer BoxLunch is launching a 25-piece collection to commemorate anniversary. The product assortment, which includes apparel, home, novelty, auto, sleep, accessories, pins, bags and jewelry, pays homage to the brand’s massively successful doll and merchandise line that has been bringing joy to audiences since its introduction in 1979. The collection is available online and in BoxLunch stores nationwide in the U.S.

Strawberry Shortcake Mini Dolls

Strawberry Shortcake Collectibles and Toys

Collectibles company, The Loyal Subjects, has developed a line of scent-infused fashion dolls, plush dolls, playsets and collectibles featuring Strawberry Shortcake and all her friends.

“The Berry Bestie Collection” by artist, SpooksieBoo!, features illustrations of Strawberry Shortcake and her adorable pink Yo Gabba Gabba! Pal, Foofa.

Additional partners, including Goose Creek Candles, Glamlite Cosmetics, Bare Tree Media and Sweet Peas Co., will launch new Strawberry Shortcake-inspired assortments for fans from baby to young adult.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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