“Looney Tunes,” “Scooby-Doo,” “The Flintstones” and “Tom and Jerry,” among other programs, inspire limited edition pop-up shop in New York City.
NORTH AMERICA–Warner Bros. Consumer Products has teamed up with Boomerang and BoxLunch to host an experiential pop-up space during New York Comic-Con, titled The Get Animated Invasion.
Located in SoHo, the Get Animated Invasion pop-up will aim to transport consumers in the world of Warner Bros. with interactive and photogenic installations that travel between each cartoon realm–including Bugs’ Forest, Wile E.’s Cliff, the iconic Warner Bros. Water Tower, a Jetson’s screening room, Scooby Doo’s Spooky Woods, The Flintstones Bedrock and Tom and Jerry’s House. The pop-up will also feature a display of Marvin and Martian Funko Dorbz, which have been customized by fashion designs and will be auctioned off for charity.
Furthermore, Boomerang will provide a series of visually captivating and interactive opportunities throughout the space, while BoxLunch will sell officially licensed animated merchandise at the pop-up shop. Highlights from the collection include apparel, bags and accessories, jewelry, novelty, gifts and more from brands such as Trunk, Junk Food and New Era, among others.
BoxLunch will also feature the Get Animated Invasion product assortment across 74 retail locations and online at BoxLunch.com, beginning Oct. 2.
Additionally, the Get Animated Invasion will serve specialized ice cream cereal treats inspired by “The Flintstones,” courtesy of the Milk & Cream Cereal Bar and global partner Post Consumer Brands.
“We’re excited for fans to experience this new creative way to step into the world of their favorite animated character,” says Pam Lifford, president, WBCP. “The Get Animation invasion pushes the boundaries of fan engagement, blurring the lines between art, content and commerce.”
The Get Animated Invasion will take place Oct. 6-8 from 12-7 p.m. during New York Comic-Con, Oct. 5-8, at 107 Grand Street. Consumers can reserve their timeslot for the experiential pop-up online at GetAnimatedInvasion.com.