WBCP Sews Up Plush Partner

Maxx Marketing will create plush products inspired by “Looney Tunes,” DC Entertainment and J.K. Rowling’s Wizarding World, among other popular properties.

GLOBAL–Warner Bros. Consumer Products has inked a multi-year global agreement with Maxx Marketing that spans the development, manufacturing and distribution of plush product lines based on Warner Bros.’ popular brands.

Under the terms of the agreement, Maxx serve as WBCP’s plush sourcing partner and will have the rights to produce plush based on “Looney Tunes,” Hanna-Barbera, DC Entertainment and J.K. Rowling’s Wizarding World.

"We are excited to join forces with Maxx to forge new and innovative collaborations between our licensees and retail partners. This new venture enables us to rapidly and exponentially grow our plush business around the world," says Julian Montoya, senior vice president, global toys, WBCP.  "The energy that the Maxx team brings to our business, combined with the strength of WBCP's portfolio of brands, will allow us to quickly realize our strategic goals in this space." 

Additionally, WBCP and Maxx have collaborated on numerous projects over the past two decades that have increased consumer engagement and revenue for Warner Bros.’ leading brands and franchises.