The multi-faceted, month-long campaign includes new episodes of the YouTube series “DC Kids.” It will also feature challenges, activities and additional new content across DC’s digital channels and social media, including on the “DC Super Hero Girls” and “DC Kids” platforms.
Other initiatives planned for the campaign include weekly challenges inspired by DC characters, a sweepstakes, new games from “Teen Titans Go!” and “Justice League Action” and more.
The campaign is also supported by partners including Mattel, The LEGO Group, Rubie’s Costumes and more, as well as support from retailers such as Target, Toys “R” Us, Walmart and Amazon.
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