WBCP EMEA Expands Agent Partnerships

Warner Bros. Consumer Products EMEA has expanded its relationship with agents Nordic Licensing Company to include Benelux and with Brights to include Nigeria, Romania, Bulgaria and Albania.

Brights was appointed by WBCP in 2012 to represent its licensing portfolio in Greece and Cyprus; while NLC already represents the studio's brands in the Nordics.

In partnership with WBCP, both NLC and Brights will be responsible for licensing WBCP’s portfolio of classic brands and properties in the respective new countries.

Both companies will be working with such brands as Looney Tunes, Tom and Jerry, The Flintstones, Scooby-Doo, all DC Comics Super Heroes and many more.