Warner Bros. Consumer Products EMEA has signed a pan-European deal with Zak to create a line of housewares featuring its portfolio of brands.
Warner Bros. Consumer Products and Zak have an existing agreement in the U.S.
Under the terms of the new deal, Zak will unveil a line of branded lunch ware, dinnerware, and hydration products based on the properties Harry Potter, Batman and the TV series “Friends.” The Zak collection will come in a range of finishes including foil prints, lenticular, 3D effects as well as eco-friendly materials.
“Warner Bros. Consumer Products rich portfolio is uniquely diverse, and it provides our expert team with infinite inspiration to create product solutions for all consumers and their varying needs,” says Chris Howard, head, licensing, Zak. “We take huge pride in creating innovative, must-have products and we look forward to launching these new lines that will embrace fun, wellbeing and emerging trends including the growing demand for eco-friendly products.”
The product line will debut at major Retailers across Europe begging in July 2019.