Viacom18 to Rep Jungle Book in India

Viacom18 Consumer Products is planning to bring the wild fun of DQ Entertainment's The Jungle Book brand to shelves in India.

The TV series currently airs on Nickelodeon in the region.

Viacom18 will represent the brand in India as master licensee and plans to roll out products from apparel and accessories to toys and books by the end of the year.

“The Jungle Book is a great franchise with characters that are familiar, iconic and loved by children across the world," says Saugato Bhowmik, head of consumer products, Viacom18. "DQ Entertainment’s 'Jungle Book' presents the characters in a fun and livelier manner, which make the products more endearing and attractive to the consumers.”

Viacom 18 opened its consumer products division just a few years ago. The deal with DQE marks only the second time that Viacom18 will represent a brand outside of the Viacom portfolio.

“Our partnership with Viacom18’s consumer products division adds to the list of best-in-class partners that The Jungle Book has attracted globally," says Tapaas Chakravarti, chief executive officer, DQ Entertainment. "'The Jungle Book' has successfully managed to increase its market for the fourth consecutive year with broadcast in more than 165 countries and 300-plus product categories ranging from books, apparels, toys, plush, bags, stationery and many others. We are sure children will love the merchandise of their favorite Jungle characters, brought to them by Viacom18.”