VeggieTales Preps for 20th Fete

VeggieTales has already inked several key partnerships for the anniversary including novelty toys from Round 2 and LightUpToys.com; toddler and infant care items from Zydeco Studios, Nuby and Personal Care Products; and books and classroom supplies from Group Publishing, Ideals Publications and Mardel.

The brand aims to continue the momentum it has seen recently in the digital category. This sector of the business is an important growth area and is bolstered by the addition of three new licensees: Cupcake Digital (deluxe story experience apps) Fingerprint Play (educational game apps) and Story Panda (iPad storybook platform).

“It’s an exciting time to be a Veggie-tarian,” says Greg Fritz, senior vice president, home entertainment and consumer products, Big Idea Entertainment. “As part