The cosmetics can be purchased exclusively on Banks' website, Tyra.com.
“It's not just a cosmetics line, it's a cosmetics experience," says Banks. "Without makeup, I would have never been a supermodel. I don't wake up with naturally sculpted cheekbones–I paint them on. I believe makeup is the great beauty equalizer."
Tyra Beauty will also offer online education through Tyra University, providing readers with business tips, tricks, tools and technology to run their own businesses on their own schedules.
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