‘Top Gear’ Drives Into Car Care

EUROPE–BBC Worldwide has partnered with U.K. consumer cleaning products producer Assured Products for  a line of branded car care products, inspired by the car enthusiast series “Top Gear.”

April 6, 2018

‘Top Gear’ Drives Into Car Care

Wet wax, Polymer shampoo and more will be included in a new branded gift set.

EUROPE–BBC Worldwide has partnered with U.K. consumer cleaning products producer Assured Products for  a line of branded car care products, inspired by the car enthusiast series “Top Gear.”

The agreement will see Assured Products produce a line of automotive maintenance gift sets that include polymer shampoo, wet wax, waterless wash, wax interior cleaners and more.

“With Series 25 on the horizon we are thrilled to be expanding on our Top Gear licensing portfolio and look forward to working with Assured Products Ltd,” says Jason Easy, head of licensing, BBC Worldwide.

Top Gear gift sets will be available at retail in fall/ winter 2018. 

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