Toho Adds New Licensing Exec

Toho International has announced that Lora Cohn will be joining the company as managing director, international licensing, a new position. Cohn’s role will be to expand international business operations for Toho Japan, focusing on IP licensing and sales, based in Toho’s Los Angeles headquarters. She will be reporting to Koji Ueda, vice president, Toho.

As managing director, Cohn will lead the international licensing team in conducting all U.S. and international sales and marketing activities, excluding Japan, to achieve defined international sales targets and financial objectives, in line with Toho’s overall company strategy. 

“Lora brings a breadth of experience in licensing and sales for some of the most popular TV and film franchises in the world, and we’re thrilled to bring her expertise to Toho to help us expand our business on a global level,” says Hiro Matsuoka, president, Toho. “Lora is a well-respected and established leader in the space, and we’re sure that under her leadership, fans around the world will be able to connect with our brands in new and exciting ways like never before.”

Cohn has led and executed global and domestic licensing, merchandising and sales strategies that achieved stellar revenue growth and brand awareness.  Her capabilities include leveraging an in-depth understanding of key markets to develop and launch merchandise with minimal risk.

Cohn joins Toho from The Tangent Agency, where she served as head of new business development and spearheaded the creative services agency’s business expansion into full-scale licensing and experiential spaces by successfully identifying and forging trust-based relationships with major entertainment, gaming, toy and music companies. Prior to that she was the head of global consumer product sales at White Space Entertainment, a full service licensing startup agency, where she focused on the UglyDoll brand. Previously, Cohn was at 20th Century Fox Consumer Products for more than 20 years with roles spanning across domestic and global consumer products, global sales, retail and branding. She served as senior vice president, global sales strategy at Fox before she departed the company.