Thomas Cook to Feature ‘Danger Mouse’

The branded kids’ club activities will kick off this July at 40 Thomas Cook and Airtours locations.

FremantleMedia Kids & Family has partnered with U.K. holiday company Thomas Cook to feature a host of “Danger Mouse”-themed activities at Thomas Cook and Airtours kids’ clubs.

Under the terms of the agreement, 40 Thomas Cook and Airtours kids’ clubs locations will include two-hour sessions featuring themed activities based on the action comedy series.

“We want all of our younger holidaymakers to have a great holiday, and the activities we’ve developed with the ‘Danger Mouse’ team will definitely help make our kids’ clubs a memorable experience,” says Tony Hopkins, product director, Thomas Cook U.K. & Ireland. “We’re really looking forward to welcoming ‘Danger Mouse’ this summer.”

The themed activities will kick off this July and will continue through September.

Furthermore, the initiative is expected to reach approximately 65,000 children in the U.K.

“‘Danger Mouse’ has already recruited thousands if not millions of new fans, and with the second series due to blast onto CBBC screens this spring, we are thrilled to be working with Thomas Cook on this partnership which brings them even further into the Danger Network,’” says Tessa Moore, senior vice president, global brand management, FremantleMedia Kids & Family.