The branded kids’ club activities will kick off this July at 40 Thomas Cook and Airtours locations.
Under the terms of the agreement, 40 Thomas Cook and Airtours kids’ clubs locations will include two-hour sessions featuring themed activities based on the action comedy series.
“We want all of our younger holidaymakers to have a great holiday, and the activities we’ve developed with the ‘Danger Mouse’ team will definitely help make our kids’ clubs a memorable experience,” says Tony Hopkins, product director, Thomas Cook U.K. & Ireland. “We’re really looking forward to welcoming ‘Danger Mouse’ this summer.”
The themed activities will kick off this July and will continue through September.
Furthermore, the initiative is expected to reach approximately 65,000 children in the U.K.
“‘Danger Mouse’ has already recruited thousands if not millions of new fans, and with the second series due to blast onto CBBC screens this spring,
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