Kids’ animated series grows with bedding, costumes, textiles and more.
TF1 Licenses, the brand’s French agent, brokered the deals.
Kicking off the expansion is Bandai, the brand’s master toy licensee, which will be expanding its range in 2017 with 50 percent new products.
Additional “Miraculous” licensees include:
CTI for bed linens;
Rubie’s for costumes;
Nice for beauty care;
Sodirep for a second textile collection;
Garty for small furniture and decorative items for children’s bedrooms; and
Vizquel stationery and children’s bags.
The masked heroine will also star in a comic book, due to be published by Soleil Editions, as well as a magazine produced by Panini.
In addition, the series’ second season is set to debut on TF1 and a major film is currently in development for 2020.
“We are proud to represent ‘Miraculous’ in France,” says Marina Narishkin, director, TF1 Licences. “The brand is very popular with children and it has incredible licensing potential! The creation of a new toy market segment, with Bandai's action figures for girls, is the perfect illustration of this, and there are many great retail launches to
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