TCC Develops 'MasterChef' Loyalty Program

Line of branded cookware to be available for retail loyalty programs.

Retail marketing company TCC is developing a new in-store loyalty program featuring the Endemol Shine Group's "MasterChef" franchise.

The program features an exclusive range of "MasterChef"-branded products including bakeware, cookware, cutlery, knives and kitchen utensils that retailers can use to reward shoppers.

Shoppers will be able to collect the "MasterChef" range by redeeming bonus points awarded for spending in-store at participating retailers. As part of the agreement, TCC also has access to "MasterChef" TV footage and imagery to promote the loyalty program.

“We are delighted to welcome 'MasterChef' to our top table of licensed consumer and entertainment partner brands," says Richard Beattie, chief executive officer, TCC. "As one of the world’s biggest TV brands, 'MasterChef' plays a leading role in inspiring food lovers to cook at home. The 'MasterChef' cookware collection we’ve developed has been designed to help them cook with confidence and ease and we believe that shoppers will go out of their way to collect them. We therefore look forward to working with our retail partners across the globe to create and deliver high impact 'MasterChef' marketing campaigns that support their strategic priorities and grow sales.”