Susan Brandt Appointed CEO of Dr. Seuss Enterprises

Brandt’s promotion comes as the company wraps up its highest revenue year ever.
License Global

January 27, 2022

Susan Brandt, who has been appointed as president and chief executive officer.
Dr. Seuss Enterprises

Dr. Seuss Enterprises has announced that Susan Brandt, who has been leading the company for more than two decades, has been promoted to president and chief executive officer.   

Brandt, who was previously president of the company, will continue to lead the charge around the entertainment property and oversee the worldwide operations. 

During her tenure, Brandt has focused on finding new ways to connect with fans. The Dr. Seuss brand has expanded from books to include films, television, stage productions, theme parks, digital games, exhibitions, licensed products and more. Under Brandt’s stewardship, 2021 was the highest revenue year in the company’s history. 

Brandt’s expertise runs across entertainment media, publishing, digital, retail, and consumer goods businesses as she manages Dr. Seuss’s global franchises. Some of her most recent deals for the portfolio include a three-part movie deal with Warner Animation Group, the launch of ta NFT experience for Dr. Seuss with Dapper Labs and conceiving

the idea for the traveling exhibition, the Dr. Seuss Experience, with Kilburn Live. Brandt has also worked closely with Netflix on the series “Green Eggs and Ham” and PBS-TV on the show “The Cat in the Hat Knows A Lot About That!” 

“It has been my distinct pleasure to work with Susan Brandt over the last 20 years, so I am delighted that the Geisel-Seuss Enterprises (GSE) Board of Directors has decided to promote her to chief executive officer,” says Brian E. C. Schottlaender, chair, Geisel-Seuss Enterprises Board. “Over the years, Susan has put her heart and soul into Dr. Seuss Enterprises, and under her leadership, the company has expanded into new markets and expanded its suite of products. We look forward to working with Susan to realize the myriad opportunities before us while promoting our core values of literacy, education and instilling confidence and creativity in children.” 

Before Dr. Seuss Enterprises, Brandt was vice president, home entertainment, 20th Century Fox Film Corporation. Working with the president, she launched the $500 million international video division and then ran the $320 million Asia Pacific region while living in Hong Kong.   

Brandt graduated with a BA degree from the University of Notre Dame and holds a Master’s degree in management from Northwestern University’s Kellogg School of Management.  

“I am a lifelong fan of Dr. Seuss, and it’s been a privilege to be part of this company, collaborate with great partners and wonderful employees to expand the Dr. Seuss universe in ways that continue to delight,” says Brandt. “I’m looking forward to continuing the wonderful work of guiding, innovating around and protecting this widely beloved property.” 

 

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