Brandt, who was previously president of the company, will continue to lead the charge around the entertainment property and oversee the worldwide operations.
During her tenure, Brandt has focused on finding new ways to connect with fans. The Dr. Seuss brand has expanded from books to include films, television, stage productions, theme parks, digital games, exhibitions, licensed products and more. Under Brandt’s stewardship, 2021 was the highest revenue year in the company’s history.
Brandt’s expertise runs across entertainment media, publishing, digital, retail, and consumer goods businesses as she manages Dr. Seuss’s global franchises. Some of her most recent deals for the portfolio include a three-part movie deal with Warner Animation Group, the launch of ta NFT experience for Dr. Seuss with Dapper Labs and conceiving
“It has been my distinct pleasure to work with Susan Brandt over the last 20 years, so I am delighted that the Geisel-Seuss Enterprises (GSE) Board of Directors has decided to promote her to chief executive officer,” says Brian E. C. Schottlaender, chair, Geisel-Seuss Enterprises Board. “Over the years, Susan has put her heart and soul into Dr. Seuss Enterprises, and under her leadership, the company has expanded into new markets and expanded its suite of products. We look forward to working with Susan to realize the myriad opportunities before us while promoting our core values of literacy, education and instilling confidence and creativity in children.”
Before Dr. Seuss Enterprises, Brandt was vice president, home entertainment, 20th Century Fox Film Corporation. Working with the president, she launched the $500 million international video division and then ran the $320 million Asia Pacific region while living in Hong Kong.
Brandt graduated with a BA degree from the University of Notre Dame and holds a Master’s degree in management from Northwestern University’s Kellogg School of Management.
“I am a lifelong fan of Dr. Seuss, and it’s been a privilege to be part of this company, collaborate with great partners and wonderful employees to expand the Dr. Seuss universe in ways that continue to delight,” says Brandt. “I’m looking forward to continuing the wonderful work of guiding, innovating around and protecting this widely beloved property.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.