TF1 Licences has been appointed as licensing agent for children’s animated series “Super Wings” in France.
“The TF1 Licences teams are very happy with the relationship of trust established with Alpha right holder and marked today by the management of Super Wings' promotional rights and products,” says Marina Narishkin, director, TF1 Licences. “It is an iconic brand for very young children that enriches our youth offer. We will be committed to developing the brand's image and notoriety in France with event product releases.”
"We are very pleased to have developed a long-term strategic partnership with the TF1 group, which is supporting us in the development of the Super Wings brand in the TFOU box, accompanied by a large-scale digital system, and it is quite natural that we wanted to entrust the representation of licensing rights to TF1 Licences,” says Antoine Erligmann, vice president, international, media, TV & consumer products, Alpha Group. “We are convinced that TF1 Licenses, through its position as market leader, its expertise and its ability to enhance the value of the brands it represents, will enable us to accelerate the development of the brand in France.”