Studio 100 has tapped Gamma Media to serve as the licensing agent for its girls’ property “Heidi” in Turkey.
Under the terms of the deal, Gamma Media will manage retail events and promotions for the TV series.
Additionally, Studio 100 has partnered with toy manufacturer Famosa for a line of collectible figures, which will be followed by publishing, back-to-school, apparel and live events.
The new ranges will be distributed through Adel, which has also developed marketing plans to support the launch across magazines and TV adverts, attendance at key trade shows and POS activities with promoters.
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