Studio 100 Media Partners with Brandloyalty on ‘Vegesaurs’

Studio 100 Media has joined forces with BrandLoyalty for a five-year agreement for international loyalty campaigns centered on the CGI-animated preschool series “Vegesaurs.” 

The “Vegesaurs” are vegetable-and fruit-shaped dinosaurs that address such as getting to sleep, sharing, friendship, nurturing mealtimes and play for preschoolers.  

“We are delighted to be able to partner with Studio 100 on the upcoming “Vegesaurs” series,” says Claudia Mennen, chief executive officer, BrandLoyalty. “A continuing focus for food retailers is to encourage children to choose healthier options, and therefore making vegetables fun through the ‘Vegesaurs’ is a perfect way to connect with kids across the globe.”  

All 20 episodes, each with a run time of five minutes, will be available this fall for linear and non-linear distribution.