'Strictly Come Dancing' Expands into Games, Sweets

EUROPE–BBC Worldwide has partnered with John Adams Leisure to produce, manufacture and distribute the first-ever “Strictly Come Dancing” board game.

April 6, 2018

'Strictly Come Dancing' Expands into Games, Sweets

The popular dancing competition series will appear on a new board game as well as on an exclusive line of chocolates.

EUROPE–BBC Worldwide has partnered with John Adams Leisure to produce, manufacture and distribute the first-ever “Strictly Come Dancing” board game.

The new, multiplayer board game will feature questions about the show, dance and general knowledge, as well as a battery-operated glitter ball speaker.

BBC Worldwide has also partnered with U.K. confectioner Kinnerton to craft a range of seasonal chocolates for the “Strictly Come Dancing” brand.

“We are thrilled to welcome John Adams and Kinnerton to our ‘Strictly Come Dancing’ portfolio,” says Henry Foulds, licensing manager, BBC Worldwide. “‘Strictly Come Dancing’ is a fantastic show with millions of loyal viewers and excitement and demand for ‘Strictly Come Dancing’ licensed product continues to grow, so we look forward to nurturing existing licensees and welcome further new partnerships for the brand.”

The “Strictly Come Dancing” board game is expected to hit retail in July 2018.

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