‘Star Wars’ Holiday Product Lineup Revealed

Global weekly program will debut new toys, apparel, games content, books, comics and more.

License Global

October 12, 2021

2 Min Read

Disney and Lucasfilm have launched “Bring Home the Bounty,” a global consumer products campaign to debut new “Star Wars” products every Tuesday from now through Dec. 28. 

The 12-week program will include items inspired by the “Star Wars” portfolio, including Lucasfilm series like “The Mandalorian” and “The Book of Boba Fett,” classic content like the Skywalker saga films, new animated works like “Star Wars: The Bad Batch” and “Star Wars: Visions,” and more.  

Each Tuesday, new goods across toys, apparel, action figures, accessories, books, comics, games content and more will debut on BringHomeTheBounty.com, as well as with retailers globally. 

"With the Lucasfilm 50th anniversary coming to a close this year, we wanted to find a way to celebrate all of our beloved characters and stories from the classic to the new and everything in-between” says Paul Southern, senior vice president, franchise and licensing, Lucasfilm and National Geographic, Disney Consumer Products, Games and Publishing. “There will be something to excite every ‘Star Wars’ fan this year with such a wide assortment of items to enjoy and engage with, whether fans are adding to their own collections or scouring for the perfect gift.” 

New products and content across consumer products, games and publishing, including items from Hasbro, The LEGO Group, Funko, Mattel and more, will be revealed each Tuesday at 6:00 a.m. PDT / 9:00 a.m. EDT, with select pre-orders starting Wednesdays at 10:00 a.m. PDT / 1:00 p.m. EDT. Products can be found at retailers globally, including shopDisney. 

Additionally, for this week only, as part of a collaboration with Disney and Lucasfilm, UPS will use vehicles for select delivery routes in both the New York City and Los Angeles metro areas that will be specially wrapped to resemble a Jawa sandcrawler - the treaded fortresses used by Jawas as transportation and shelter in the “Star Wars” galaxy. To further engage fans, audiences will be invited to enter the “Star Wars” Spot the Sandcrawler Sweepstakes on the Disney Products Instagram page for their chance to win “Star Wars” prize packs from shopDisney.com.  

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DisneyLucasfilmStar Wars

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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