Spotify, Moonbug Partner for 'CoComelon Storytime'Spotify, Moonbug Partner for 'CoComelon Storytime'
The new podcast will kick off Spotify's original podcasts for children.
January 18, 2022
Spotify has announced an exclusive multi-year agreement with "CoComelon," produced by Moonbug Entertainment, for a new podcast, "' CoComelon' Storytime."
"We are excited to be partnering with Moonbug to bring one of its iconic brands, 'CoComelon,' to our millions of listeners around the world," says Verdell Walker, kids audio content head, Spotify. "As one of today's most popular family brands, 'CoComelon's' interactive storytelling is a perfect fit for audio. We're thrilled that we can expand the world of 'CoComelon,' with its dynamic characters that educate and entertain millions of families, into audio."
The show will be followed by original and exclusive shows, including "Gardenkeeper Gus," "100 Cinderellas" and "Deep Blue Sea."
"Audio is a key part of our strategy to grow our much-loved shows to global entertainment franchises," says Jon Benoy, managing director, operations and music, Moonbug Entertainment. "Which is why we're thrilled to announce "CoComelon's" first spoken-word series with Spotify, the premier partner in audio. We can't wait to bring this brand-new story format to families around the world."
The new content will be available on the main Spotify app within the Family and Kids Hub and the "Spotify Kids" app, exclusive to Spotify Premium Family subscribers.
"We are so thrilled to be entering into this partnership with 'CoComelon' to produce a series of original and exclusive content tailored to families," says Max Cutler, head, new content initiatives, Spotify. "This is a major win for us as we continue to expand the scope of our podcast ambitions and help to drive the exponential growth of the audio industry. Spotify is the only platform with the scale and infrastructure necessary to enable a partner like 'CoComelon' to grow beyond its millions of highly loyal, passionate and engaged fans and transcend into podcasting. With its popularity and Spotify's ability to distribute and amplify it in the audio space, the potential for the show's reach is limitless."
"CoComelon Story Time," which is launching on Jan. 24, includes storybook classics with a "CoComelon" twist. The stories impart positive life lessons, providing families with playful and educational content to enjoy together. The podcast series will be available globally in four languages: English (American and British vocabulary), Spanish, German, and Brazilian Portuguese.
"We're thrilled to announce 'CoComelon's' first spoken word format with Spotify, the premier partner in audio," says Patrick Reese, general manager, Moonbug Entertainment, "CoComelon." "' CoComelon's' goal has always been to inspire positivity and nurture a growth mindset for kids around the world, and this helps create a fun and new way to entertain and support our global audience. We look forward to creating more content beyond the screen that speaks to children and parents as they learn and grow together."
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