April 6, 2018
The two-day festival will celebrate the annual
SI Swimsuit
issue and raise funds for hurricane relief.
Sports Illustrated
has teamed up with Nomadic Entertainment Group and Revelry Eleven to bring the
Sports Illustrated Swimsuit
brand to life in a new festival event in Miami.
Timed to coincide with the iconic
SI Swimsuit
issue, the inaugural “SI Swimsuit Island” festival will take place on Miami Beach, Feb. 16-18.
The two-day and two-night event will include some of the biggest musical acts in the world, a high-end culinary offering, exclusive fan activations, panels and appearances by both past and present
SI Swimsuit
models and celebrity guests.
The event will kick off with “Good Vibes,” a charitable experience that will benefit hurricane relief for the Caribbean islands affected by this past season, many of which have been the backdrops
of Sports Illustrated Swimsuit Issue
photo shoots (20 of the islands have featured on the cover since the brand launched in 1964).
This multi-year licensing agreement for “SI Swimsuit Island” comes just a few months after
SI Swimsuit
announced that it would create a line of swimwear and apparel with RAJ Swim. The new line will debut in early 2018 and be integrated into “SI Swimsuit Island.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
