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April 6, 2018
NORTH AMERICA–Spin Master has revealed that the third annual “Paw Patrol Roll Patrol Road Tour” will visit a host of cities throughout North America, beginning this month.
The expanded tour will make stops at select Walmart, Toys ‘R’ Us and Target retail locations in 13 states–including North Carolina, Tennessee, New Jersey, New York, Illinois, Ohio, Georgia, Florida, California and Texas, among others. During the tour, children will be able to explore the inside of a life-size Paw Patroller as well as have the chance to meet their favorite characters from the series.
Other highlights of the life-size activation include the option to reenact rescue missions through an interactive play experience, limited edition giveaways, photo opportunities and more.
Additionally, the tour will have a dedicated area to showcase Spin Master’s newest entertainment property “Rusty Rivets.”
“As we continue to build an evergreen property, there are multiple touchpoints when telling a story through a franchise such as ‘Paw Patrol,’” says Ben Gadbois, global president and chief operating officer, Spin Master. “There is a strong collaboration between our entertainment team and global marketing team to ensure we’re connecting with children through positive and meaningful messages, and with the ‘Paw Patrol Roll Patrol Road Tour’ we are physically bringing the magic to life.”
The “Paw Patrol Roll Patrol Road Tour” will begin July 28 in North Carolina and will culminate in California this October.
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