GBI’s girls’ entertainment brand readies for new theme park activations.
NORTH AMERICA- Genius Brands International has partnered with Six Flags Entertainment and the mobile app “VideoBomb” to create a “SpacePOP”-themed experience at 10 theme parks this summer.
The “VideoBomb” app allows fans to incorporate their own content into clips of their favorite music videos. The “SpacePOP” locations at Six Flags, which will be sponsored by “VideoBomb,” will feature original “SpacePOP” content and music videos from Genius Brands. The content, which will run from July 1-Sept. 16, includes music videos and trailers that will entertain guests while waiting in ride lines, as well as music played throughout the parks on the Six Flags radio network.
Six Flags is also a partner for the upcoming nationwide big screen release of the SpacePOP: Not Your Average Princesses movie. The official trailer will be showcased in all parks, and guests who purchase tickets for the movie release will get a Six Flags ticket discount to Holiday in the Park.
Additionally, at Six Flags Over Texas, the Karaoke Stage and audience area, which will be “SpacePOP”-branded, will offer kids and families an opportunity to listen to “SpacePOP” music with five original “SpacePOP” songs available, including “My Girls,” a collaboration with teen sensation, Angelic.
A contest, which will run July 13 through August 10, will be promoted via “VideoBomb” street teams at five Six Flags locations encouraging guests to video bomb themselves in “SpacePOP” music videos and share with the hashtags #sixflagscontest #spacepop #boom for a chance to win a trip to any U.S. Six Flags theme park location.
“Our partnership last year with Six Flags was an integral part of our successful launch of the ‘SpacePOP’ brand, and we are thrilled to further extend our relationship this year to reach the millions of guests that visit the theme parks around the country, as well as collaborate with ‘VideoBomb,’ creating a truly unique opportunity to engage with our core tween girl audience,” said Stone Newman, president, global consumer products and marketing, Genius Brands.