April 6, 2018
Sony Pictures Consumer Products is celebrating the 50th anniversary of the American sitcom "I Dream of Jeannie" with a wide-ranging product program.
The 1965 TV series followed the exploits of Jeannie, a genie who is unlocked from her bottle by the astronaut Major Nelson while he is on a mission.
Among the roster of partners signed up to join in the festivities are:
- IGT will re-launch its "Dream of Jeannie" video slot machine, which includes two games and six bonuses;
- Tonner Doll will release a line of commemorative fashion dolls;
- Greenlight Collectibles has created die-cast cars;
- Rubie's is offering a line of costumes for kids and adults; and
- Trecvo has created a t-shirt range.
The series will also be re-released on DVD to further bolster the brand’s anniversary.
“With a strong staple of licensees, we are looking to round out a program to help celebrate this program,” says Greg Economos, senior vice president, global consumer products, Sony Pictures Entertainment.
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