Sony Fetes 'Jeannie's' 50th 2

Sony Pictures Consumer Products is celebrating the 50th anniversary of the American sitcom "I Dream of Jeannie" with a wide-ranging product program.

April 6, 2018

Sony Fetes 'Jeannie's' 50th 2

The 1965 TV series followed the exploits of Jeannie, a genie who is unlocked from her bottle by the astronaut Major Nelson while he is on a mission.

Among the roster of partners signed up to join in the festivities are:

  • IGT will re-launch its "Dream of Jeannie" video slot machine, which includes two games and six bonuses;

    • Tonner Doll will release a line of commemorative fashion dolls;

      • Greenlight Collectibles has created die-cast cars;

        • Rubie's is offering a line of costumes for kids and adults; and

          • Trecvo has created a t-shirt range.

            The series will also be re-released on DVD to further bolster the brand’s anniversary.

            “With a strong staple of licensees, we are looking to round out a program to help celebrate this program,” says Greg Economos, senior vice president, global consumer products, Sony Pictures Entertainment.


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